Featured The Latest Cerakote Elite Color: M17 Industry News April 12, 2017 Join the Conversation At RECOIL, we review every product fairly and without bias. Making a purchase through one of our links may earn us a small commission, and helps support independent gun reviews. Learn More Find out more about how we test products. Cerakote has been expanding the color selection of their new Elite Coating, and the latest is a distinct Coyote called M17. Industry News: The Latest Cerakote Elite Color: M17 Here's what they have to say about it: We proudly introduce our newest Elite color, Coyote M17. This is an earth tone tan that we've taken to the next level by improving hardness, abrasion resistance and lubricity, all in a thinner application. We developed Coyote M17* specifically to match the new modular platform, knowing that our Elite coatings are superior. Our soldiers are important to us and we want to provide a finish that we know will withstand the most extreme environments. We feel strongly about protecting what protects you. You can visit Cerakote online here. Industry News. What are you seeing here? Just as the tagline reads — industry news. This is a product (or service) announcement. It is not an endorsement. It is not a review. It is not an advertisement. Posts on RECOILweb.com labeled as Industry News are advisory notifications only. Information contained therein is likely provided by the individual manufacturer (or service provider), provided to RW and passed along to our readers as a notification only. Such articles do not represent our tacit approval, nor (unless labeled SPONSORED) were they paid for. RECOIL publishes not just for a fraction of the gun-owning community, but all of it. Individual editorial staff member opinions are not the sole arbiter of what news we present. What one person derides, another will extol. One of RECOIL's responsibilities is to inform readers of new products or services from manufacturers, training organizations, and the like. RECOIL readers have made it very clear this is something they want to see, and frequently. Some of those products will be chosen for further coverage or evaluation. Some will not. Some may have great promise or potential. Others will do nothing but prove the old adage, A fool and his money are soon parted. Readers should form their own conclusions, if appropriate. Rest assured if a member of the RECOIL staff is providing an opinion, you will know about it. If you are aware of a new technology, product, or service you think is worth us passing along, reach out to RECOIL@enthusiastnetwork.com with details. @DM Why you can trust RECOIL Since our founding in 2012, RECOIL remains the premier firearms lifestyle publication for the modern shooting enthusiast. We deliver cutting-edge coverage of guns, gear, accessories and technology. We go beyond basic reviews, providing no B.S. buyer’s guides, hands-on testing and expert analysis on everything from firearms and survival equipment to watches and vehicles. Our reviewers are the backbone of our operation and come from diverse shooting backgrounds: Former law enforcement, military veterans, competitive shooters, seasoned hunters and plain old firearms enthusiasts. Furthermore, we’re not just gun experts, but dedicated journalists who adhere to the strictest standards of our profession. At RECOIL, editorial independence is the foundation of everything we publish and the cornerstone of reader trust. Our editors, writers and content creators make all editorial decisions independently, free from outside influence. That boils down to: advertisers don’t dictate our coverage, the outcomes of our reviews or what we recommend in our buyer’s guides. First and always, our commitment is to our audience—ensuring every review and article is accurate, unbiased, and driven by real-world experience. Whether you’re selecting your next firearm, upgrading your gear, or exploring the latest innovations in the shooting world, RECOIL provides the trusted insights you need to make informed decisions. Learn more about our Editorial Standards and how we review products. NEXT STEP: Download Your Free Target Pack from RECOILFor years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included). Get your pack of 50 Print-at-Home targets when you subscribe to the RECOIL email newsletter. We'll send you weekly updates on guns, gear, industry news, and special offers from leading manufacturers - your guide to the firearms lifestyle.You want this. Trust Us.