Veteran Vices: Black Rifle Coffee Company

Our subject of this issue’s Veteran Vices hardly needs an introduction. Black Rifle Coffee Company was one of the first veteran-owned coffee companies to make a splash in a market that seems to be growing more crowded by the day. BRCC uses beans imported from Columbia and Brazil, which they roast-to-order daily. Their blend options cover the entire spectrum of coffee preference palates from the light Silencer Smooth and Gunship roasts to the extra-potent Murdered Out and Caffeinated As F*ck roasts. Their coffee can be had in 12-ounce or 5-pound bags, or in single-serve “coffee rounds” for those running cup-based coffee machines. For those coffee heathens who drink decaf or instant coffee, Black Rifle has you covered there, too.

Founded by former Special Forces soldier Evan Hafer in 2015, BRCC was built from the ground up to support the veteran and pro-2A community. They’ve evidenced this by their 2017 push to hire 10,000 veterans. This was in direct response to the famed Frappuccino giant, who’s name we won’t mention, declaring they’d hire 10,000 refugees. On the back of their coffee business, they’ve built an entire lifestyle brand that encompasses memes, internet videos, and partnerships with like-minded veteran-owned businesses including Leadslinger Whisky.

While Black Rifle Coffee Company is hardly the only veteran-owned coffee brand out there, it’s perhaps one of the most well-known. We’ve had the opportunity to cross paths with them several times, most recently at the inaugural TORN Warriors charity event — itself a grassroots nonprofit designed to support combat amputees. The next time you want to get your morning fix, and support a charitable and like-minded business in the process, reach for a cup of Black Rifle and sip with confidence.

Visit www.blackriflecoffee.com

Why you can trust RECOIL

---

Since our founding in 2012, RECOIL remains the premier firearms lifestyle publication for the modern shooting enthusiast. We deliver cutting-edge coverage of guns, gear, accessories and technology. We go beyond basic reviews, providing no B.S. buyer’s guides, hands-on testing and expert analysis on everything from firearms and survival equipment to watches and vehicles. 

Our reviewers are the backbone of our operation and come from diverse shooting backgrounds: Former law enforcement, military veterans, competitive shooters, seasoned hunters and plain old firearms enthusiasts. Furthermore, we’re not just gun experts, but dedicated journalists who adhere to the strictest standards of our profession. 

At RECOIL, editorial independence is the foundation of everything we publish and the cornerstone of reader trust. Our editors, writers and content creators make all editorial decisions independently, free from outside influence. That boils down to: advertisers don’t dictate our coverage, the outcomes of our reviews or what we recommend in our buyer’s guides. First and always, our commitment is to our audience—ensuring every review and article is accurate, unbiased, and driven by real-world experience. 

Whether you’re selecting your next firearm, upgrading your gear, or exploring the latest innovations in the shooting world, RECOIL provides the trusted insights you need to make informed decisions. Learn more about our Editorial Standards and how we review products.

NEXT STEP: Download Your Free Target Pack from RECOIL

For years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included).

Get your pack of 50 Print-at-Home targets when you subscribe to the RECOIL email newsletter. We'll send you weekly updates on guns, gear, industry news, and special offers from leading manufacturers - your guide to the firearms lifestyle.

You want this. Trust Us.