Victory First’s Victory Wear

Victory Wear is the recently announced lifestyle brand of firearm and mindset training company Victory First. Predicated on the idea that the Every Day Carbine is the Modern Day Coachgun, Victory Wear echoes the strong sentiments of the veteran community, but expressed in terms that resonate with the situationally aware, situationally prepared, EDC community.

Industry News: Victory First's Victory Wear

Victory Wear, a Division of Victory First, announces it will produce lifestyle and apparel items that resonate with the “everyday carry” community.

The debut offerings feature attractive graphics on a variety of American-made T-shirts, decals, and PVC patches. The theme of all Victory Wear products focuses on mindset and preparedness to protect family, hearth, and home. If you carry a concealed pistol daily, or keep a carbine handy in your vehicle or around the house, Victory Wear is a brand designed for your the way you live your life.

Although some of the themes will be staples within the brand, most will be limited runs. While the initial run is fairly focused, there are over a dozen different themes slated for release before Independence Day.

Says Matt ‘Jake' Jacques, owner of Victory First and Victory Wear,

“There are some great lifestyle brands in this industry, but most have a very pronounced military-feel to their products. As a former Marine, I love those brands, but not everyone who carries a gun is a veteran. We created Victory Wear to reflect the values and mindset of the everyday American who carries a gun to protect himself and the people he cares most about. If you take on the responsibility of carrying a gun every day, you’ll ‘get’ our products. They are a reflection of that mental and emotional commitment.”

You can learn more — or perhaps get one — online at Victory Wear.

EDIT: Should you do so, use discount code RECOIL15.  It'll save you 15% on the purchase.

Follow them on Instagram, @victorywearables. You can keep an eye on their Facebook page at /VictoryWearables/.

Photo courtesy of F3 Tactical.

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